51% of Girard Perregaux and Shang Weisha, the two top watch brands of the Sowind Group, are now owned by the big luxury group Paris Spring (PPR). In 2012, they will be in Geneva for the last time in the Haute Horlogerie On display of its new products. As reported by the Daily Le Temps, from 2013, the new products of these two brands will be exhibited at the world’s largest watch exhibition-Basel Jewellery and Watch Show.
Girard Perregaux’s showroom at SIHH 2011. © SIHH
‘We don’t discuss the reason for leaving here,’ said Dimitra Fréchelin, director of communications for both brands. However, it is certain that this choice is not based on cost reduction considerations, but because of unity and geographical convenience due to the new group. Girard Perregaux and Shang Weisha are still members of the Fine Watch Association (FHH).