Chopard is currently one of the few independent watchmaking brands. Founded in 1860, it has a history of more than 150 years. In the long process of brand development, those in power have made many correct decisions, so that the brand can continue to develop and move forward.
It all started in 1860 in a small village called Sonvilier, located in the heart of Switzerland’s Jura region, which is home to many high-quality watchmakers. A talented young watchmaker named Louis-Ulysse Chopard opened his workshop here. Because of the precision and reliability of his watches, he quickly established a good reputation among watch enthusiasts, and his customers went further to Eastern Europe, Russia and Scandinavia.
In 1921, Paul Louis Chopard, the son of the founder of Chopard Watches, opened a branch in La Chaux-de-Fonds, and later moved the company’s headquarters there. In 1937, he moved the company to Geneva, the capital of fine watches, to bring the brand closer to customers around the world. In 1943, Paul André Chopard, grandson of Louis-Ulis, took over the Chopard brand.
Since the sons were unwilling to inherit the mantle, he sought a buyer in 1963, and he hoped that this person could revive and carry forward the rich heritage of the Chopard brand.
It was then that he met Karl Scheufele, Pforzheim, Germany, a descendant of a watchmaking and jewellery family. After a brief meeting, Carl Schaefer decided to buy Chopard. Driven by the Schaefer family, the Chopard brand has made great progress. Chopard’s innovative ideas, advanced technology and outstanding craftsmanship were widely praised, and it quickly became one of the finest watchmaking and jewellery industries. The Chopard brand has developed completely independently and is committed to carrying forward the long-standing family tradition. For more than 40 years, Karl Schaefer and his wife, Karin, have been leading the company’s development in the international market and are still active in the company’s operations. Their two children are now co-presidents of the company: Caroline Scheufele is responsible for the women’s watch collection and jewelry department, and Karl-Friedrich Scheufele It is responsible for the men’s watch series and the Chopard watch factory in Fleurier, where the LUC movement is produced.
In 1976, Chopard’s Happy Diamonds series showed the unexpected shape of diamond-set watches, revolutionizing the world of watchmaking. This is the beginning of Chopard’s legend.
To this day, when looking back on these classic design elements and classic series of Chopard, the first thing that comes to mind is the Happy Diamonds series. Chopard’s ‘Happy Diamonds’ Happy Diamonds series launched in 1967 put expensive diamonds into snowflakes, hearts and other shapes in clocks and jewellery. When they follow your posture, they act as urchins on the watch mirror. When chasing and sliding, the wearer can’t help but feel happy and relaxed. This ingenious and unique design not only opened another window of jewelry watch design, changed the way that gems can only be statically set on the surface, but also made people a little more fun when watching jewelry watches. It is said that Chopard’s decorator and designer Ronald Kurowski was fascinated by a waterfall while walking in the German Black Forest: splashing water droplets reflected the sun’s rays, shining like a rainbow Color. This spectacle inspired his creative inspiration: if the diamond is freed from the shackles of the setting and slides freely, it can shine thousands of rays.
This bold and unique creation has achieved great success. It won the 1976 German Baden Golden Rose Award, a watch award with the highest honor in the world. With this happy and creative design, Chopard has won a high status in the top jewelry watch industry. It can be said that Happy Diamonds has made Chopard watches a legend, and has become the iconic series of Chopard watches.
The first Happy Diamonds watches were men’s watches with onyx dials. Looking at these watches, Karin Scheufele commented: ‘These diamonds are happier because they are free.’ This watch was named Happy Diamonds, a name destined to become world-renowned.
The dial of the Happy Diamonds series watch is equipped with two layers of sapphire crystal, with free diamonds jumping between the two layers of mirrors. When the watch is shaken, these diamonds move freely, reflecting an unexpectedly glamorous brilliance. The Happy Diamonds collection is an unparalleled masterpiece. White, black or pink diamonds, rubies, sapphires and emeralds shine in the crystal mirror.
In 1980, Chopard introduced the Saint Moritz series of stainless steel sports watches, the first watch designed by Karl Frederick Schaefer. Features are its octagonal shape and eight fixing screws.
Chopard St. Moritz Men’s Automatic Watch
In 1988, Chopard officially cooperated with the Mille Miglia Antique and Classic Rally held in Italy every year. Chopard combines superb watchmaking technology with precise mechanical design to create the Mille Miglia watch perfectly.
2013: MILLE MIGLIA ZAGATO 18K Rose Gold and DLC Blackened Steel Limited Edition
Chopard has collaborated with luxury car design company Zagato to create 500 limited edition Mille Miglia Zagato watches. Since its founding in 1919, Zagato has collaborated with the most prestigious car manufacturers to create numerous road stars. They won several Mille Miglia trophies in the 1930s, and most recently in 2012. This extraordinary timepiece draws inspiration from the company’s series of well-known cars. It is carried in DLC-coated steel and an 18K rose gold case. The bottom cover and grille-style dial are engraved with the Zagato logo. The curved chronograph ring is from Zagato. Roof design, while the red button pays tribute to the exciting world of racing.
In 1993, the Happy Sport series was launched. Caroline Schaefer is unique in the Diamond and steel Happy Sport series, which has succeeded in the watch industry in one fell swoop and has become one of Chopard’s main forces. Since then, with the passage of time, the personality of this series has been continuously enriched, sometimes with a sense of humor, but always maintained an elegant style. The names of each series are rich in content: Happy Beach, La Vie en Rose, Happy Spirit Mystery Pink …
2013: HAPPY SPORT M
The 18K rose gold Happy Sport Medium model uniquely combines sophisticated watchmaking skills with charming jewelry. Its design philosophy goes hand in hand with the times, cleverly combining modern, dynamic style with brilliant diamonds. Within its bezel set with diamonds, live diamonds happily swirl and dance above the fascinating rose-patterned mother-of-pearl dial, resulting in this lively and gentle yet modern sports watch.
In 1994, Caroline, fascinated by the film, took inspiration from Fellini’s film of the same name and created many jewellery and watch pieces. The la Strada series shows the plump and rounded lines of women in the 1950s. In 2000, she redesigned the series. By mixing jewellery from multiple materials with watches, La Strada series watches have exhibited unprecedented luxury transformation, returning to the most essential classics.
LA STRADA Watch in 18K White Gold and Diamonds
In 1996, the company returned to its origins and established a watchmaking factory in the Jura region of Switzerland, specializing in making ‘L.U.C’ movements. In 1997, the first L.U.C watch with a movement of 1.96 was produced in a limited edition of 1,860. The watch was voted ‘Best Watch of the Year’ by the Swiss magazine ‘Montres Passion’.
The first L.U.C series watch with movement 1.96
In 2003, Chopard Watchmaking Factory achieved new technological achievements, introducing the L.U.C Calibre 02.01 (L.U.C 1.02) movement and the first L.U.C Tourbillon tourbillon watch. This movement possesses all innovative special technologies and has been certified by the Swiss Official Observatory (COSC), thus Chopard Watchmaking Factory conquered the pinnacle of artistic clocks. One of them is the latest technology in the world: Variner variable inertia balance (Papard by Chopard), which can ensure more accurate adjustment.
Chopard’s first tourbillon watch
2013: L.U.C Perpetual T
The Chopard L.U.C Perpetual T watch has an incredible dream combination: a perpetual calendar, a tourbillon, and a week-long power reserve, making it the pinnacle of the watch. To achieve such a large production requires not only a mastery of watchmaking technology, but also the exploration and innovation of the overall design. As the pinnacle of the L.U.C collection, the Perpetual T is the epitome of Chopard’s top watchmaking. High-tech complex functions, mature craftsmanship, and deep and restrained style are in line with the rigorous watchmaking spirit derived from the founder Louis Ulysse Chopard. The tourbillon and perpetual calendar coexist in a refined design style. The perpetual calendar display is clear and complete. In addition, the accuracy of the Perpetual T watch is officially certified by the Swiss Observatory, engraved with the Geneva quality seal. Nevertheless, it is not a dazzling watch, but a practical model with beautiful appearance and vitality.
It is worth mentioning that all Chopard L.U.C series watches have been certified by the Swiss official ‘precision timepiece’ agency. The Swiss official ‘precision timepiece’ agency, commonly known as COSC, was established in 1973 to measure and verify the accuracy of the watch’s operation to confer the glory of the official precision timepiece.
In 2004, the L.U.C Regulator watch was launched at Baselworld. Reduce the size of the Regulator watch to become a model of the standard watch era. This masterpiece with eccentric hands was selected as the Swiss watch of the year.
Chopard L.U.C Regulator
In 2010, Chopard celebrated its 150th anniversary and launched the Animal World high jewelry collection. Adhering to the concept of consistent creation and innovation, the company uses all talents to create this special anniversary series. With rich professional experience, combining traditional elements, advanced technology and detailed research, perfect and excellent handwork, creating another peak. Gorgeous, mysterious and dreamlike animal jewelry series will take you to a new realm.
Chopard Animal World 139307-5001 / 1001 white
From the day of its birth to today, Chopard has been a completely independent family business. Without a set of fine and strict management principles, the operation and development of such an enterprise would not be possible. Over the years, Chopard has held many corporate values, and they have all been deeply rooted in the family spirit. They are the backbone of Chopard. Since 1860, common sense and loyalty have nurtured Chopard’s corporate ethics and helped the company move steadily and steadily. Independence is the basic principle of Chopard, which is consistent with the company’s history and pragmatic philosophy. This principle also explains how the company’s production can achieve such a high degree of vertical integration.
Nowadays, when it comes to Chopard’s classic series Happy Diamonds, those happy diamonds that dance freely on the dial, everyone knows that when it comes to the deep roots of Chopard and the Cannes Film Festival in France, it is also known. Chopard continues its 150-year legendary journey with a brand concept of pursuing perfection, inheriting technology, abiding by tradition, and determined to create and innovate. (House of Watches / Text Source)