There is such a watch. It was the time-honored watch that my father had worked so hard for a year, and was willing to start. It was a red velvet gift box that was used by the mother when she was married Well, the most precious gift to her with tears; grandma winds her every night, rubs it brightly every time, and wraps it with layers of handkerchief, puts it in a box and puts it on a chest of drawers That watch; until now Grandma still often took it out and gently rubbed it, as if through the stopped pointer, you can return to the era of scarce but memorable times; it was passed from grandpa to dad, and dad again It was passed to me, and it is still intact so far. It is a watch that I treasure as a ‘heirloom’ ~ I believe many people have guessed it, it is-TITONI, it is in the sixties and seventies of the last century, One of the most extravagant ‘Big Four’. At that time, whoever wore a Torx watch imported from Switzerland, everyone in a unit would know that it was amazing. After the meal, everyone would say, whoever bought a Torx watch ~ In the present words, it is an absolute ‘install X artifact’ !! Maybe because it appeared prematurely in the eyes of the Chinese people, and many people still misunderstand that Plum Watch is a Chinese brand, NO! NO! NO! Xiaoha is going to give these people a science today: plum watch is a watch brand with absolute ‘pure Swiss descent’, and this year 2019 is the 100th birthday of plum watch ~ ever since joining the ‘century club’! Three names VS three men have three names in this century-long history of plum blossoms, and have passed through three generations of the Schluep family. FELCO Fritz Schluep was born in 1919 in the town of Grenchen at the foot of the Swiss Jura. The founder Fritz Schluep brought it to this world and named it ‘Felco’. It’s just a small factory with 15 employees. A hand-wound watch from 1925 FELCA Bruno Schluep Later, Fritz Schluep renamed the company ‘Felca’. In 1938, Fritz Schluep’s son, Bruno Schluep, officially joined the family business and became the second-generation heir to Plum Blossom. Bruno Schluep is definitely a brave adventurer. In 1944, he took the lead in cooperating with Gu Meiyou, a Chinese-Singaporean businessman, to explore the Southeast Asian market. In 1952, he established a brand new brand for the Asian market. Named ‘Plum Blossom TITONI’ with Chinese characteristics ~ By the end of the 1950s, the Ministry of Light Industry of China was looking for Swiss fine watch suppliers at the best prices. At that time, many Swiss watch factories had sent letters, but due to various reasons, large Some watch factories did not reply, but Bruno Schluep warmly invited the Chinese delegation to Switzerland and arranged a trip for them to visit the watch factory. Thus, in 1959, the Chinese delegation placed its first national order with Plum Watch, and since then Plum Watch has become one of the first Swiss watch brands to enter China. TITONI Daniel Schluep By 1981, Bruno Schluep’s son, Daniel Schluep, took over the company as the third generation of the family, and has continued to write the story of the Shlopp family and the plum blossom watch … For over 100 years, ‘Plum Blossom’ has The small town thrived, experienced the difficulties of the Second World War, survived the crisis of the quartz revolution, and has become one of the only Swiss watch brands remaining in the hands of the founder’s family. Is very rare. Family heritage has always been the most proud concept of Torx watches, not only the brand itself, but also the cooperation between the Shrop family and Gu family has continued to this day, from agents to dealers, even customers who use Torx watches. They are passed down from generation to generation … T10 + 1919 series = centenary ‘birthday gift’ As the saying goes, the waves of the Yangtze River are pushing forward and the waves are stronger than the waves! The three generations of the Shrop family are exactly the same. They are stronger than one generation, and bolder and more innovative than one generation. In order to celebrate the 100th birthday of Plum Watch, the brand silently prepared a ‘birthday gift’ for itself since 2013! It took 6 years, and for the first time, Plum Blossom introduced the T10, an automatic movement that was developed in-house and produced by the original factory. Mr. Slop said: ‘This movement was created by the headquarters’ R & D team for 6 years, overcoming numerous difficulties and consolidating countless efforts. It is not only a pioneering tribute to the century-old history, but also represents a step forward for plum blossom watches An important step. ‘This new movement has a power reserve of about three days and has a battery life that exceeds any previous movement used by Torque. The Meihua R & D team has also simplified the mechanical structure of the T10 as much as possible, reducing the number of parts, using 32 rubies, thereby reducing wear and letting the movement last longer. The T10 movement has a diameter of 29.3 mm and a thickness of 4.1 mm, which is thinner than the commonly used movements of plum blossoms. At the same time, the calendar part is also increased by 10%, which makes the dial more diversified. When designing the movement, Torx specifically took into consideration the design that will be used in future watches (more forward-looking), so that everyone can appreciate the gold-plated automatic tourbillon engraved with the Torx logo and more The smooth operation of this delicate structure blooms the beauty of Swiss craftsmanship. At the same time, the Torx watch is also equipped with the independently developed T10 movement in the new 1919 series of watches. The name of the 1919 series pays tribute to the century-old history of the brand. There are a total of six new works, including a 100th anniversary model, limited to 50 pieces worldwide, confirming this important moment! Still elegant dial, simple big three-pin, classic design with transparent bottom cover, buy one for dad, or wear it for your son, and leave it to your son. This one is very collectable and memorable The plum blossom watch has been passed down as a ‘heirloom’ ~ Plum blossom watch has always been a very low-key brand that is close to the people. Strict requirements for high quality, reasonable prices and continuous improvement of after-sales service are the plum blossom watches that can have loyal consumption from generation to generation. Of the person. Daniel Schluep once said: Plum Blossom watches focus on creating mechanical watches, classic traditional watches for middle-income people. In the future, we will still adhere to this principle, so we will neither become a fashion brand nor become A luxury brand. The century-old famous factory + self-produced movement has already brought the plum watch to a whole new level. The birth of a movement from the development of a movement requires a lot of capital and energy investment. Among the independent watch brands in Switzerland, few have the courage to independently develop a movement and successfully put it into production. Slightly more expensive watches are rarely equipped with a self-made movement. After a century of ups and downs, spanning more than half a century of China, plum blossoms have become synonymous with people’s family trust in their hearts and the mission of inheritance, engraved in the memory of generations like a brand! As the plum blossom watch enters a new era, it will also become a classic that will never fade in the eyes of a new generation of young people! Everyone is welcome to share your time story with Plum Blossoms at the message room. END —Editor: Serena | Visual and drawing: Serena Picture: From the brand (partially from the Internet) Flowe Hip-Hop was initiated by the watch giants to 8090 Watch and Jewelry Culture Guide for Young People