In recent years, Swiss watches and clocks have been shrinking in the world due to the economic haze, but they have achieved significant sales growth in Asia and even the Chinese market. Swiss watches have always been of high quality and long history. Pure and hand-made products advertise their own status, however, the essence of the original Swiss products is a series of spoiled parts. Swiss watches made in China are an open secret.
In September, Hong Kong held two international high-end watch exhibitions in succession, which proves the importance of Hong Kong’s position in the international watch market. A deeper understanding is that world watch brands now extend their ‘friendship’ to Asia and even the Chinese mainland market. Hand ‘, and Chinese consumers’ understanding of watches has also evolved from ‘buying’ to ‘collecting and preserving’. Chinese consumers travel to Switzerland and buy a large number of Swiss watches, some of which are local styles and some are investment-oriented.
Swiss watches become ordinary consumer goods?
However, as early as last year, there were media reports that more and more Chinese consumers are keen to buy Swiss watches, but behind the illusion of high-priced watches, there are mixed bad feelings of display and blind consumption, as well as misunderstandings about anticipating watch value preservation and value addition. According to data from the Swiss Federal Statistics Office, Chinese tourists were the foreign tourists with the strongest purchasing power in Switzerland in 2011, and the average daily consumption of European tourists was 350 Swiss francs, while the average daily consumption of European tourists was only between 120 and 240 Swiss francs. Many Chinese tourists directly admit that buying watches is one of the purposes of their visit to Switzerland.
Swiss watches are regarded by many Chinese customers as a symbol of success and status, and many Chinese people agree with a very popular saying: Swiss watches can maintain value and increase value. However, people in the Swiss industry point out that most Swiss watches today are large-scale industrialized consumer products and are not suitable investment products.
Some watches have a brand of a certain era and are indeed collectible. Some brands only produce more than a dozen technically limited watches a year to highlight the company’s image of pursuing superior technology. These watches are usually reserved by buyers early and have a certain collection value. As the saying goes, things are scarce and expensive.
But most Swiss watches today do not have such scarcity. Some watch brands have already produced more than one million pieces per year. In this way, Swiss watches are no longer rare and valuable, let alone to maintain and appreciate.
Swiss industry insiders told reporters that in the past, watches were hand-made and exquisitely crafted, condensing the hard work and ingenuity of watchmakers, more like crafts; today, after industrialized production of watches, they become ordinary consumer goods, and the price will decline with the increase in production . Therefore, consumers should be more rational and calm when buying Swiss watches.
Swiss watch, made in China
A watch with ‘SWISS MADE’ on its dial 100 years ago may be from a quiet mountain village in Switzerland. However, under the promotion of economic globalization, its movement may come from Switzerland, the hands may come from a manufacturer in Shenzhen, China, the case may be manufactured on the assembly line of a factory in Hong Kong, and the dial Enamel painting may come from the hands of a Japanese master, and this phenomenon of ‘gathering the best of every family’ is perfectly normal.
The earliest founding site that received favor from Swiss customers was Taiwan. According to the official data of China Watch and Clock website, in the early days, the main watches exported to Taiwan from Switzerland were Omega, Bulova, and also helped Japan’s Casio, Star, Seiko, etc. Business makes watch parts.
In addition to Taiwan, Hong Kong is also the veteran of the first defeated foundry. As early as 20 years ago, the watch manufacturing industry was already well developed. At the International Watch and Clock Forum held in Hong Kong in September this year, Li Yanqiao, President of the Hong Kong Watch Manufacturers Association, introduced the situation of Hong Kong’s entire watch industry in 2012. In the past 2012, the total value of Hong Kong watch exports reached 74.3 billion Hong Kong dollars, a year-on-year increase. 7.9%, total watch exports in the first half of this year reached 35.3 billion yuan. A large part of this is spare parts for watches and clocks. The main exporter is Switzerland.
In recent years, Taiwan and Hong Kong watch OEMs have faced the problem of transformation and upgrading. Both have moved their production bases to the Mainland. At present, Dongguan, Guangdong, and Shenzhen have set up branches of Hong Kong watch companies. The main problem is the labor costs in the Mainland. Low, land and raw materials are also cheaper. At present, the production of watches and clocks in Shenzhen accounts for 40% of the world’s total, accounting for more than 60% of the country’s watch exports, and the scale of clock and watch parts foundries has reached more than 2,300, which has become the nation’s largest watch production base.
Most of the Shenzhen watch and clock manufacturing enterprises mainly process watch cases, straps and surfaces. According to the ‘China Stainless Steel Watch Case Market Investigation and Development Research Report’ issued by the China Market Research and Research Center, the manufacturers of current international watch makers are divided into high-end and low-end two levels. The watch cases of IWC, Tag Heuer, Rolex and Piaget have OEMs in Shenzhen and Dongguan respectively. Some brands, such as Omega and Longines, have already established a certain supplier as early as the 1990s. The Swiss watchmaking industry has a long history.
Given that many Swiss brands insist on being a century-old brand, so far every hand-made watch has been created by hand. Such advertising words cannot be trusted. Adhering to dialectical materialism, some brands have integrated their brand watchmaking history, annual output, and the quality of the products they produce. But for those brands with an annual output of one million, looking for a grandfather to pretend to be in the brand album, pure handwork is far-fetched. It has been previously revealed by the media that Grandpa plays the following important roles in watch factories: assembling apprentices, assembling complex and super-complicated function watches, and taking pictures as pictures.
In this era of globalization, if a ‘cousin’ or a ‘cousin’ takes a break and unpacks his Swiss watch in the future, and sees that a certain part can be ‘Made in China’, please do not think to buy A, because your watch, there are not many, there are always some OEM products in it.