On February 26, 2015, after the expansion of the Hong Kong store of Italian luxury watch brand Panerai, Panerai opened its grand opening today. This Panerai’s world’s largest specialty store is located at 2 Canton Road and belongs to one of the most prosperous areas of the Kowloon Peninsula in Hong Kong. As one of the five new concept stores in the world, Panerai’s Hong Kong store and the brand’s Florence history store, Paris, Miami and New York stores follow the same line. They are also born in Spain, studying and working in Italy Designer Patricia Urquiola designed with love.
Panerai’s Canton Road store opened in 2010 and is located in Tsim Sha Tsui, a major shopping area where Hong Kong luxury brands are lined. The specialty store area is now expanded to 367 square meters, becoming the world’s largest specialty store for this Florence brand. Compared with other Panerai stores, Hong Kong stores are unique. The unique exterior wall is made of wavy aluminum plate and has a wall clock, displaying the brand’s characteristic dial. The expanded Panerai specialty store occupies more than five floors, with five large shop windows on the ground floor, facing Canton Road and Beijing Road, the intersection of these two shopping avenues.
The store is based on the well-known Spanish designer Patricia Urquiola based in Italy, reinterpreting the classic aesthetics and watchmaking of Panerai, while retaining the brand’s unique characteristics in design. Patricia Urquiola’s design respects the brand’s traditions without losing fashion, and cleverly connects the past with the future.
Through the design concept and selection of materials, Panerai began to manufacture precision instruments for the Italian Navy diving commandos from the 1930s to the 1950s, demonstrating its deep roots with the marine world and the brand philosophy. Patricia Urquiola has carefully selected unique and unique elements for the store, using Italian Calacatta Luccicoso (Caracata) textured marble, bronze, solid wood and special wave-shaped transparent glass.
Showcases of straps of various colors can definitely make your Panerai’s personality extremely.
The abstract painting on the lobby wall is the figure of an Italian navy diver.
If the store does not count as a lobby, the display floor (currently open) has five floors. The first and second floors are mainly sales areas, but the decoration style of the first and second floors is completely different.
The design of the extended long showcases on the upper floors of the specialty store draws inspiration from the underwater world, and the copper chandeliers and detailed wooden sales counters evoke the mood of the ship sailing in the vast ocean.
In addition, each floor has its own mural.
The most special of all floors is the fifth floor, which was immediately attracted by this replica diving suit. This floor is the customer service center. Panerai will dispatch professional watchmakers to provide customers with watch repair and care services.
This diving suit is completely engraved in accordance with the original, which can make people dive to 80 meters. This large weight block on the chest can tell that this is not an ordinary thing.
We can clearly see the traces of pure hand chiseling on the helmet.
I can’t dive without this pair of weight shoes.
In addition to the regular sales area, the fourth floor serves as a separate VIP exclusive area, providing a unique shopping experience for Panerai enthusiasts. The comfortable sofa in the VIP room will make you never want to leave here, while the third floor is not an office. Open to the outside world.
The exquisite and exquisite style in the store reveals fashion and elegance, and at the same time makes people feel at home, allowing customers and collectors to taste the ingenuity of Panerai watches in a comfortable environment.
After visiting this store, Mr. Angelo Bonati (middle), CEO of Panerai, Mr. Julio Sato, managing director of Panerai Asia Pacific (right), and Mr. Antonello De Riu, Consul General of Italy in Hong Kong (left) attended Peihai The opening ceremony of Nahai Hong Kong store, and hand in hand cut the ribbon for this store.
Panerai CEO Angelo Bonati said, ‘I am proud to announce the expansion of the Canton Road store in Hong Kong, and now it is the largest Panerai store in the world. For us, Asia is an important market with rapid growth. Patricia Urquiola In keeping with the brand philosophy, we have successfully demonstrated our heritage with tradition and our expectations for the future, design, innovation and the pursuit of excellence. Hong Kong stores also have special edition watches unique to the world. ‘
VIPs, business partners, and media friends from Panerai Asia Pacific came to witness the ribbon-cutting ceremony.
After cutting the ribbon, Mr. Bonati also playfully put the remaining ribbons in his suit pocket as a memorial.
After the ribbon-cutting, drumming sounded, while the Chinese traditional culture symbolized the auspicious dance of the awake lion, Mier was full of feet, dazzling, and a joy. In addition to praising Panerai’s long-established brand history, Xing Lion’s wonderful dance is also a blessing for the new store.
Seeing such a wonderful Southern School lion dance reminds me of ‘The Lion King of Huang Feihong’.
All passersby kept on footing, recording historical moments one after another.
In the early spring season, Mr. Angelo Bonati, CEO of Panerai, and the guests present at the lively Canton Road witnessed a new chapter in the development of this Italian high-end watch brand in Asia.
To celebrate the opening of the Canton Road store, Panerai also specially designed three Luminor 1950 special edition watches, namely PAM00606, PAM00618 and PAM00608. Their common feature is that they engraved ‘HONG’ on the lever position of the iconic bridge guard. ‘KONG’. The 606 is 47 mm and uses the P.3000 movement.
Both the 608 and the green canvas strap have a diameter of 618 and are equipped with a P.9000 automatic movement. The green canvas strap corresponds to the black dial and the other 608 corresponds to the brown dial. It is fair that at around 60,000 Hong Kong dollars, it seems that Peipei will have a better place to come to Hong Kong in the future.