[April 24, 2017, Beijing, China] In the early summer season, the ancient capital of Beijing bloomed with elegance and new ideas. The famous Swiss watch manufacturer Longines welcomes its two stores in Wangfujing, Beijing, opening the flagship store of Longines Watch Store in Beijing Wangfujing Department Store and Longines Watch Store in Beijing, 168 Wangfujing Street. On the day of the event, Longines’ elegant ambassador Lin Zhiling turned into a day-long store manager and selected spring and summer wristwatches for the guests. This year coincides with the 185th anniversary of Longines watches. Longines Boya series watches lead many boutique models under the brand to land in Beijing, explaining to the watch enthusiasts of Beijing Longines’ adherence to and inheritance of Swiss watchmaking technology.
The two newly opened Longines stores in Beijing are located on Wangfujing Street in Beijing, adding beautiful scenery to the place where trends gather. Longines invites consumers to come to this bustling business mecca to experience the elegance and charm of timepieces on the wrist. The new store presents a simple and bright main body style with Longines’ iconic dark blue tone, and carefully interprets the brand concept of ‘elegant attitude, true personality’. The store has a wide range of watches for consumers in Beijing to buy, including the brand’s elegant, watchmaking tradition, sports, equestrian, classic replica and other styles of masterpieces. The elaborate VIP exclusive service area brings intimate service and shopping experience to customers.
Mr. Xie Qi, Longines China Sales Director, said: ‘This year coincides with the 185th anniversary of Longines. From the brand-new pioneer series of cutting-edge technology to the classic replica watches that pay tribute to a long history, we will continue to be Chinese watches. Enthusiasts present masterpieces of wrists with both performance and design. With the opening of two new stores, we hope to bring better products and services to Beijing consumers, and continue to talk about Longines’ Swiss watchmaking technology since 185.
On the opening day of the new store, Long Chin’s elegant image ambassador Lin Zhiling chose to wear a Boya series watch to attend the scene and took the place of ‘day shop manager’ to select spring and summer watch recommendations for customers who came here. ‘Just like Longines has a rich and complete range of watches, and elegant expressions are also diverse. Now it is the spring and summer season, I hope to recommend watches with a comfortable feel like the Boya series, and also rose gold Adding the necessary embellishment to the wrist with diamond elements. Hope my recommendation will allow customers to find their own elegant style. ‘
The Longines Boya series is the embodiment of the brand’s elegant spirit, and has been highly sought after since its birth. Adhering to the classic, simple and smooth design, this series of watches are available in stainless steel or stainless steel rose gold, and some models are set with diamonds. In keeping with the Swiss watchmaking tradition of Longines since 185, Boya watches are equipped with automatic mechanical movements. The delicate links of the bracelet create an elegant and light visual effect, which complements the overall style of the watch.
Longines Boya series stainless steel rose gold diamond women’s watch watch number: L4.309.5.88.7 suggested retail price: RMB 32,000
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The steel rose gold case with a diameter of 25.50 mm is set with 52 diamonds, the white mother-of-pearl dial is decorated with diamond hour markers, and it is equipped with the L595 automatic mechanical movement.
Longines Boya series stainless steel diamond female watch watch number: L4.309.0.87.6 suggested retail price: RMB 28,800
Longines Elegant Collection watches are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. The 25.50 mm diameter stainless steel case is set with 52 diamonds, the white mother-of-pearl dial is decorated with diamond hour markers, and it is equipped with the L595 automatic mechanical movement.