From November 1, 2008, Martin Bachmann, 46, will be CEO of MauriceLacroix, a Swiss luxury watch maker. Martin Bachmann has played an important role in the active development of MauriceLacroix over the past 7 years, during which time he was a member of the Executive Committee and was responsible for the marketing / national operations department.
Martin Bachmann said, ‘I am looking forward to taking on new challenges in my CEO role. In recent years, Maurice Lacroix has grown tremendously to become a Swiss-made brand. It is my management and me to continue this successful strategy The common goal of the team. By doing so, we will further consolidate our innovative strength and creativity. In addition, we intend to use it to inspire our customers in the coming years. ‘
Marc Glaser, 40, will replace Martin Bachmann as head of marketing / national operations, which is his return to the brand after a lapse of 4 years. At the executive level, the marketing department will report to Sandro Reginelli.
Source: MauriceLacroix SA