Does anyone know Rolex? At least Xu does not know this account. But more than the three words of Rolex? In fact, as soon as you see Rolex’s ‘crown’, it will be closely linked with Rolex, shining in the hearts of watch fans. As the Rolex logo, this ‘crown’ contributed to Rolex’s great success in the watch industry. The official statement is that the Rolex crown was designed by Wilsdorf and Davis, but it was not until 1925 that they both branded the crown badge. Since then, the design of the ‘Crown’ has hardly changed, and has maintained its original appearance for almost a century. As for why Davis and Wellsdorff chose to design a ‘crown’ as a Rolex trademark, few people know the truth. Some people think that the five points of the crown represent five fingers of a person, while others assume that they represent five letters in a Rolex name. When the Rolex logo appears on a brand’s watch, what color it presents depends on the design of the watch itself. However, when the logo is used in company advertising, it is always golden, with green text underneath, spelling the word ‘Rolex’. The golden color of the crown symbolizes Rolex’s use of precious metals to make watches and visually shows the luxurious and majestic image of the Rolex brand. Although green is often used to depict nature-related images, it also impresses with gold in Rolex’s hands. In fact, in the Rolex logo, the green typeface is used to represent the color of money, and then combined with the golden color of the crown to create a color scheme that symbolizes wealth and status. Moreover, the shape of the crown itself is a symbol of prestige and the royal family. Rolex uses the ‘crown’ as a trademark to convey the message that wearing a Rolex watch is like wearing a crown. Although there are many Swiss watch manufacturers that produce high-quality watches that are many times more expensive than the average Rolex, none of these watches are as recognizable as the Rolex crown. Rolex represented by ‘Crown’ has always been firmly in the leading position in the highly competitive watch world. This must confirm and thank the ‘Crown’ for its contribution to the popularity and promotion of the brand. Rolex also added the ‘crown’ logo to their slogan, which reads ‘Every achievement deserves a crown.’ Because Rolex watches are often purchased by consumers to commemorate major events in life, such as celebrating retirement or promotion, Rolex has also linked this trend to their identifiable signs to further promote and encourage people to ‘I You should buy a Rolex watch to commemorate what you have achieved in life. ‘ In addition, Rolex’s “crown” has also appeared in countless movies and TV shows, especially James Bond movies, which have deepened Rolex’s brand image and popularity. A final note: Rolex’s ‘crown’ is usually placed on the strap and dial. Its complicated details have caused great difficulties in replicating Rolex’s fake watches. Because of this, carefully observing the ‘crown’ trademark is one of the methods used by watch experts to determine genuine and fake Rolex. In addition to the Rolex LOGO, Xu Begong’s favorite is the Maltese Cross of Vacheron Constantin, upright and harmonious, and also has a religious ritual-like glory.