According to Watch House, it is known that Chopard, a famous Swiss haute horlogerie brand, teamed up with Eco-Age creative director and the founder of Green Carpet Challenge project Livia Firth as early as 2013. The theme event ‘The Journey’ aims to promote sustainable production and a commitment to protect the ecological environment.
Of course, this year’s activity that is meaningful to human beings and society will continue. Just recently, the founder of the Green Carpet Challenge project, Livia Firth, hosted a grand event at the Jane Hotel to celebrate Livia Firth’s remarkable achievements in this area of sustainable development. In appreciation of those who have given selfless support to the organization.
In the evening’s event, Chopard, as a leading brand in the high-end jewelry industry, also expressed its strong support for the event. The president and artistic director of Chopard also explained to all the guests their views on the sustainable development of the fashion luxury industry And attitude.
Many celebrities from all walks of life were invited to attend the event, including many American fashion designers, nfluencers – Karlie Kloss, Elettra Wiedemann, Dree Hemingway, Constance Jablonski, Kati Nescher, Rupert Friend, Aimee Mullins, Lazaro Hernandez and Jack McCollough, Georgina Chapman, Scott Sternberg, HamishBowles and Ken Downing.
At the same time, the famous director Mary Nighy also launched his latest short film, Handprin.
The Journey is actually a very meaningful long-term plan for Chopard. The brand launched the first batch of Green Carpet fine jewelry, together with the famous Red Carpet fine jewelry launched at the annual Cannes Film Festival. And Chopard has also started to develop sustainable jewelry projects.
The brand has joined forces with ARM to bring some mining communities in Latin America to the Fairmined certification. Such a move will provide a more complete and reasonable sales route for the sale of precious metals, allowing the precious metals to enter a stage of rationalized transactions in the region. At the same time, the brand will also work to improve the way it uses energy and extracts natural resources to achieve sustainable development.